BK™ CHICKEN FRIES, an innovative, new chicken strip, has been officially launched at BURGER KING® restaurants. The French fry-shaped strips of premium, all white meat chicken breast will be a permanent addition to the menu at BURGER KING® restaurants. The thin strips of juicy whole muscle chicken breast are coated with zesty, seasoned batter and are served in a distinctive portable container specially designed for consumers’ hectic, on-the-go lifestyles. ^

“I am confident consumers will find the high quality full flavor of BK™ CHICKEN FRIES irresistible and unlike any other hand held chicken product currently on the market,” said Mr. Yasser Abdel Azim, Director, Marketing and Business Development BURGER KING®. “Consumers are looking for great-taste, high quality, value and portability,” he concluded.

The packaging fits into a car cup holder for easy, no-mess multi-tasking on the go.