The BURGER KING® brand is set to bring back a hugely-successful tongue-tingling offering to its menu with the return of the HAMMOUR ROYALE® in restaurants across the United Arab Emirates (UAE) on May 30, 2007. Initially launched in 2006, the HAMMOUR ROYALE®, made from the most favourable fish in the region, made waves when it was first launched in the UAE.^

Nestled in a specially made bun, the HAMMOUR ROYALE® consists of a succulent 100 percent Hammour fish filet smothered with tangy tartar sauce. It will be available at BURGER KING® restaurants across the UAE as a permanent addition to the menu.

“The BURGER KING® brand promise of HAVE IT YOUR WAYTM is reflected in our vast selection of menu items,” said Yasser Abdel Azim, director of Marketing and Business Development for First Food Services L.L.C., the BURGER KING® franchisee in UAE. “In line with this vision, the HAMMOUR ROYALE® was first introduced in BURGER KING® restaurants across the UAE in 2006. It won the hearts of our seafood-loving guests and we are proud to once again present the delectable “long” fish sandwich as a permanent addition to our menu.”