BURGER KING® presents in every restaurant the most spectacular promotion by the end of the year. Beginning December 12th, BK™ Kids Meals will surprise boys and girls with the fantastic figures of The Golden Compass, the most expected premiere of this festive season.^

The Golden Compass tells the fantastic adventure of Lyra, a 12 year-old girl who lives in a parallel world where the soul takes the figure of an animal. Lyra begins a trip to rescue her best friend. In this trip, she will discover that her true destiny is to save the world with the help of The Golden Compass. Lyra is the only one that can interpret the enigmatic Golden Compass.

The special promotion presents the best film characters in 10 interactive toys that jump, move its tail, extend its wings, have light, change its personality and decode maps. The toys include “Magical Reveal Compass”, “Carriage Cruiser”, Golden Monkey Mayhem”, “Fly by Air Ship”, “Spy Fly Decoder”, “On-the-Roll Pan”, “Magical Spirit Photogram”, “Battle Change Iorek”, “Color Me Compass” and “Ready to Rumble Iorek”.

“We know that the fantasy of The Golden Compass will fill our Kings with illusion, because they will find in BK™ Kids Meals the authentic figures of the movie and their favorite menú”, points Yasser Abdel Azim, director of Marketing and Business Development for First Food Services L.L.C., the BURGER KING® franchisee in UAE.

This great production is the first adaptation of the trilogy His Dark Materials, a legendary bestseller. The film has been directed by the Oscar nominated Chris Weitz and it is starring by Nicole Kidman and Daniel Craig. The production has been in charge of New Line Cinema, the same company of the movies of The Lord of the Rings.