Dubai, United Arab Emirates: Continuing in its bid to provide customers more bang for their buck, BURGER KING® today announced the debut of ‘King Deals’, a new range of value meal offerings now available in BURGER KING® restaurants in the UAE.

‘King Deals’ are permanent additions to the BURGER KING® menu and offer a variety of meals at a great value, featuring flame-fresh products such as the cheeseburger, double cheeseburger, and triple cheeseburger.

“This exciting offer demonstrates the BURGER KING® brand’s commitment to provide our restaurant guests with ‘more for less’ by offering more value and more indulgence with every meal,” said Yasser Abdel Azim, Director of Marketing and Business Development for First Food Services L.L.C., the BURGER KING® franchisee in UAE. “The introduction of King Deals is in keeping with the brand’s efforts to position itself as a quick service restaurant chain that offers the best-tasting burgers at great value-for-money.”